About me:


I grew up under the influence of my father (a business owner and professional salesperson), my mother, (a persuasive speaking professor), and Zig Ziglar (my Sunday school teacher and world famous salesperson and motivational speaker). I was an All-State football player in high school, and graduated with a degree in psychology and an MBA in marketing. I went on to sell financial services and real estate before leading the sales development department at MDC Holdings/Richmond American Homes as the national director. These influences and experiences shaped me into who I am today—a salesperson first, a trainer on a mission, a national speaker, and a coach who pushes sales organizations to become the best version of themselves.


Selling is in my blood:


I am a salesperson first and foremost and understand sales by selling rather than observing. With a professional salesperson/ businessman for a father and a persuasive speaking professor for a mother, selling is in my blood.


I come from a line of salespeople and sold my first diamond at eight years old in my father’s jewelry store. At family reunions, we tell sales stories. It’s the Forrest dynasty. Unlike some sales trainers who are performers or orators first and salespeople second (if at all), I am a salesperson to the core.


My mission:


To redefine the purpose of today’s salespeople.


My beliefs:


  • Buyers don’t react negatively to selling or salespeople in general. Buyers react negatively to dishonesty, unhelpfulness, and/or boring behaviors that sometime salespeople project.
  • There are two types of salespeople: those who participate in the process and those who influence it.
  • The more a person focuses on their behaviors then the less they focus on their circumstances.

    As you’re looking for a sales trainer, ask yourself:


  • Do I want a successful salesperson or a sales theorist?
  • Do I want a speaker/trainer that gives me advice or one that tells me what I want to hear?
  • Do I want a coach that puts “skin in the game” or one that gets paid regardless of results?

    I live in Fort Worth, Texas, with my wife, Shelly, and our two kids—Saunders and Mary Jane. We are also the proud owners of a playful Goldendoodle named Happy.

    • My Interview with Builder Radio

    My Interview with Builder Radio

    Click the play button above to listen to my interview this week with Builder Radio. This is a great place for sales pros like yourself to have a one stop shop for books, cds, and videos related to New Homes Sales. They interviewed me on my books and... [Read more]

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