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Note from Jason Forrest: Create Your Future

February 3, 2012

“The vast possibilities of our great future will become realities only if we make ourselves responsible for that future.” future J forrest Group note from Jason Forrest new home sales training and development new home sales training training programs–Gifford Pinchot

Sales Pros:

Read that quote again.

Do you truly believe that the future is what you make it? That success is linear—rising and falling with your efforts? If so, then, congratulations, you have what Carol Dweck calls a growth mindset! A productive way of thinking that says, “What I am currently doing equals what I am currently getting. If I improve what I am currently doing, then I will improve what I am getting.”

A fixed mindset, on the other hand, says that your efforts don’t matter—that success is just up to the sales gods who either shine down on you or don’t.

We’d never say we have a fixed mindset with that definition, but sometimes, we operate like that…with underlying beliefs that tell us it’s not up to us.  Fixed mindedness leads to phrases like, “Good luck” or “I got lucky.” It also leads to excuses like “my prices are too high,” or “consumer confidence is low.”

To strengthen your growth-mindedness—celebrate the process (as long as you are giving your absolute best to every prospect), even if it hasn’t yet resulted in a sale. If you’ve had a dry spell, remember that if you keep putting forth the effort, you will make a sale.

If you find yourself giving into a fixed mindset, work on correcting your thinking right then and there!

Here’s to earning what you’re worth!

Jason Forrest

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Note from Jason: On Training

September 15, 2011

Even though my intention has always been to work for my clients and to help them earn what they’re worth; I’ve gotten feedback new home sales successthat I sometimes come off like I think I’ better than those I’ training or that I’ going to “fix” them because they’re broken. If you’ve ever taken my message that way, then I apologize.

Let me explain a bit of my approach. In order to push sales professionals to stay ahead of whatever circumstances come their way, I try to reinforce existing positive behaviors in addition to teaching new ones. My training seeks to hold new home salespeople and sales managers accountable to proven techniques, philosophies and attitudes and typically falls into three categories for sales professionals:

Category One: The behaviors salespeople already do with every prospect, every day.  With this category, our training just reinforces what salespeople already do and believe. The goal then is to increase self-assurance and belief in those abilities.

Category Two: The behaviors salespeople have heard or read about, but do not do with every prospect, every day.  With these behaviors, training serves as a reminder of ideas that work and should become more a part of a salesperson’s process.

Category Three: The behaviors salespeople have never heard of or have not executed, but that they would benefit from incorporating with every prospect, every day.

Right now, salespeople are selling at the level they are able to perform those techniques, philosophies, and attitudes that fall into their own category one and category two. Here are some tips for salespeople to improve performance:

Step 1: Make an inventory of your category one and two techniques and write down how much you are earning at your current performance level.

Step 2: Write down what you would like to earn.

Step 3: Commit to continuing your category one techniques and philosophies, moving more category two techniques and philosophies into category one, and pursuing training to add category three techniques and philosophies to your tool belt.

Your sales coach,

Jason

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A lesson on new home sales from retail

September 13, 2011

Like most people, if the items I bring into a dressing room don’t work for me, I am highly unlikely to get re-dressed, walk back to the racks, find an associate to let me into the dressing room again, get undressed and start the process all over. new home sales lesson

I worked at Banana Republic in high school and my manager, Diana, gave me one of my first lessons in making it easy for the customer to buy. She taught me to grab the clothes and start a dressing room as soon as someone starting picking items out. Then I’d say, “While you’re looking around, I’m going to find some things that I think you would like.”

Diana also taught me not to let them leave for more items once they were in the dressing room. I’d bring different sizes, items that matched, and coordinating accessories. I didn’t ask for permission either, I just did it.

Diana even taught me something about objections. If someone said, “I already own a shirt that goes with this skirt,” then I’d say, “Great, let me bring one in another color so you can see what it looks like.”

Some customers would never ask for help and even turn me down when I offered (“Would you like me to bring that in another size?). But if I said, “Stay here, I’m going to bring you another size,” they always appreciated the help and attention. Often, they’d come back asking for me. I enjoyed making it easy for people to leave with great-looking outfits. Folding all of those clothes was just part of the deal.

What can you learn about new home sales from this lesson from retail sales? Do you catch yourself asking permission to help your prospects? In what ways could you make it easier for your prospects to buy?

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Embracing Objections

September 12, 2011

Objections are the best possible tool for a new home sales professional. In my latest post for Fearless Selling, I discuss why. sales leadership trainingBelow is an excerpt:

The sale begins when the customer says no.

We’re now on one of my favorite topics in our series on the attributes of fearless sales professionals — embracing objections. Fearless sales professionals consider themselves consultants to their prospects, and as such, they love conflict. An advisor wants to bring up conflict so that they have something to advise.

I often hear that about 80 percent of prospective homebuyers never come back for a second visit and that only 20 percent come in and reveal everything they’re concerned about up front. Do you think there is a correlation? I do.

Read more.

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Note from Jason Forrest–The Underdog Mindset

September 9, 2011

“The toughest thing I ever had to do was get my team to overcome success disease.” – Bill Walsh, football coach
Jason Forrest

Dear X-Factors,

Have you ever noticed that very few teams win the Super Bowl back to back?  This is because of a mental deficiency (called success disease) that makes individuals and teams think they don’t need to improve any more.  It’s an arrogance of the mind that says that the next win is based on a previous victory.

I see this happening with hardworking sales professionals all of the time.  They bust their butts to learn and grow and then once they start winning…they stop learning and growing.  Eventually, the circumstances surpass their ability and they stop winning.  Sometimes, a “losing season” is exactly what a sales professional needs to snap out of it and start pursuing master again. Unfortunately, if the success disease isn’t cured, they will just go through the same cycle once they start winning again.

Bill Walsh says the only cure to success disease is adopting an underdog mentality-a mindset that keeps you saying, “I have to work like no one else so that I can win like no one else.”

From this day forward, work like nobody else. Whenever you aren’t selling to prospects, making follow up calls, promoting to realtors, asking for referrals, and the like, pursue self-improvement through training.  Selling will keep you paid today and training will keep you ahead of future circumstances so that you’ll get paid tomorrow.

Here’s to earning what you’re worth!

Jason

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T.C.U. football–A culture of excellence

September 7, 2011

Since we’re on the subject this week, I had to share my own avid fandom for college football-T.C.U. football to be exact. Not only is T.C.U. my alma mater, but I also attend every home game and wear purple socks in honor of my favorite team’s colors. new home sales training program

It’s more than the thrill of the game-it’s the culture of T.C.U.’s program that gets me going and, in the case of this NY Times article, makes me cry. Coach Patterson is a leader who has created a dynasty of unity and high standards on and off the field (he took a team with no police records to the Rose Bowl and his players have above average graduation rates). Talk about a cultural change–the same program was scandal-ridden in the 1980s.

Because of the program’s reputation, recruitment at the small private school is up, “His 98-28 record over the past decade is the reason that this year, T.C.U. had nearly 20,000 applicants [...] for 1,600 spots.”

This guy is a model for new home sales managers. Do your market’s best new home salespeople want to be on your team because of the culture you’ve created? Are you known for raising the standard and holding your team accountable to it? Are you stealing top recruits from other builders by making salespeople more successful in their careers? What is your legacy in new home sales management? Are you purposeful in what you do?

Del Conte, the athletic director at T.C.U, said Patterson is their Joe Paterno or Bear Bryant. Are you the Bear Bryant of your industry? Would your division president be able to say that about you? Why or why not? If not, how can you find a way to be better? What can you do to facilitate a culture change in your organization?

Do some soul searching and consider these questions. Or don’t. Just count the days until you get replaced by somebody like Gary Patterson.

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Note from Jason Forrest

September 3, 2011

“Winners are simply willing to do what losers won’t.”
–From “Million Dollar Baby”

new home sales training workshops

August was a tough month for everyone! In response to the US credit downgrade, the stock market was as wild as an unbroken stallion. Can you tell I’m from Texas?

But for a few new home salespeople, those circumstances didn’t hold them back. X-Factor sales professionals pushed themselves to do the things that their competition wasn’t willing to do. And it worked. They won when others chose to lose!

To those of you who didn’t make your sales goal in August–drop your ego. Instead of getting offended by what I just said, pull yourself from your bootstraps and get back in the fight!

To those of you who made your sales goal: you rock!

Here’s to earning what you’re worth!

Jason

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Welcome to the team, Jeanne Conger!

September 2, 2011

It’s a great Friday at J Forrest Group-we’re simultaneously celebrating the newest team member AND a birthday. sales management seminarsWhat’s more, they’re both the same person-Jeanne Conger.

With 25 years in the industry; experience with public and private builders; and over 900 hours of real estate courses under her belt, Jeanne is an industry expert and the perfect addition to our team. While she has worked in design studios, marketing departments, merchandising departments, and new home sales management (she coached a sales team of more than 100), Jeanne enjoys nothing more than being in the trenches.

At J Forrest Group, Jeanne will partner one-on-one with new home sales professionals and leaders to solve the challenges that come with an ever-changing housing market. Jeanne will have her hands full turning around laggard communities, helping sales professionals generate traffic, providing hiring consulting for sales managers, and coaching design center sales teams.

As a real estate broker, certified graduate builder, and certified green professional, Jeanne is a lifelong student. She continues to search for knowledge and shares her sales wisdom in her upcoming book: Sales Leadership for Smart People.

Do you have a question for Jeanne? Post it in the comments (along with your birthday and welcome wishes) and we’ll share her responses next week.

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Are you sweet and spicy or habañero hot?

August 31, 2011

Will you fight for your beliefs?

In my most recent blog post for Builder News Magazine, I discuss William James’s idea of “hot beliefs” (those we are passionate about). Sales professionals who lack heat in their beliefs also lack intensity and passion in their sales presentations. The sweet and spicys lack intensity, but the habañero hots are extremely intense in their beliefs.

new home salesSweet & Spicy-I have no opinion.

Green Pepper-I believe, but would not go toe-to-toe.

Garlic Pepper-I would argue, but back down after a few rounds (it’s not worth the trouble).

Chipotle Pepper-I would argue, but back out when it got heated.

Pepper-I would FIGHT and stand.

Habañero-I would go down swinging.

On a recent sales call, my prospect said, “Now how do I know that this wasn’t just an awesome sales presentation? How do I know this is going to work?”

Since I was hot in my beliefs (I’m talking habañero hot) that my training works and is worth every penny I charge, I stood when my prospect challenged me. I told her that every single thing I do is related to selling-every weekly call, every video lesson, everything. “In each interaction, I’m trying to convince my audience that if they do what I tell them to do, they will be more successful. It’s the transference of beliefs,” I said.

Are you as likely as I am to fight to transfer your beliefs to your prospects?

Here’s your assignment:

Consider an issue you feel highly passionate about personally, professionally, or politically.

Would you face confrontation, argue counterpoints, and stand and fight for it?

Would you go down swinging to convince a person that your side of the belief is right?

Rate the intensity of your belief on the scale above.

Now consider your intensity over the following statements:

I believe that my home is the best option for my prospects.

I believe that my client’s best decision is to buy with me today.

What is the gap (if any) between this score and the score for your “hottest” belief?

Critical thinking questions (feel free to share your thoughts in the comments):

What would happen to your sales if you could rank your belief in your homes a ten on the scale? How much more money would you make per year?

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Great Income in Any Market

August 30, 2011

In my latest post for HB Resource’s Fearless Selling, I discuss how new home sales professionals can have a great income in any market. Below is an excerpt. training for real estate agents

My favorite attribute of fearless salespeople is that they never see themselves as victims. While sales managers often try to encourage their teams by saying things like, “We’ll weather this storm,” or “We’ve just gotta sit tight and wait for the upswing;” they don’t see that such phrases actually take the power and hope away from sales professionals.

Click here for more.

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I have just finished all my pre-coaching goals with my team members. As a leader, I doubt that anything I have ever done will have the impact that these sessions will have. I realize that in the past, I have not known my players - had no idea what their dreams were, what motivated them to come to work each day. I feel like I have so much more purpose to my day, my life, my career - thank you for giving me direction and a path to go down. I have always cared - the big difference is my team now knows I care.

Roz Harris, Sales Manager,
The Villages, FL