My style:

Selling new homes is a fluid process – there is no one formula that works with each buyer. I’m a salesperson at heart and believe that the best sales training is fluid, too. That’s why I speak to sales teams weekly and provide situational advice that takes the books to the next level. My clients tell me that they love my in-the-trenches style. I work with sales teams on converting their weekly buyers and I’m more of a game-time sales coach than a theorist.

Although I follow a proven agenda on my coaching calls, I flex to the weekly needs of the sales team. I’m just a salesperson helping salespeople and providing them with the specific techniques that suit the challenges they face on a weekly basis.

Together, we roll up our sleeves and find a way.

Real Customers, Real Problems, Real Solutions:

Some homebuilders have a hard time paying for new home sales training because they can’t guarantee an ROI. This is where I’m different – clients pay me monthly. If I don’t get results, they can move right along.

But they do get results because I use tried and true training tools and apply them in the day-to-day sales office realities. There is a huge gap between typical new home sales training and reality. My sole purpose is to shrink that gap by providing weekly application with real customers and real problems. That’s why homebuilders and sales managers hire me back month after month. You can hear it straight from them under testimonials. I get ROI for my clients by selling homes through their salespeople.

I believe:

• That a new home sales training agenda should never trump business realities
• That the art comes from science. You don’t have to pick one or the other.
• Over scripting (all science) leaves salespeople unable to adjust to the moment if it doesn’t fit the script.
• Never scripting (all art) leaves salespeople lacking confidence and unprepared. A salesperson who shoots from the hip is a salesperson who falls victim to the market and outside circumstances rather than one who is able to sell consistently through any market conditions.
• A practiced script with application on real customers + coaching on their different customer scenarios = salespeople who can think and perform on a higher level